05.

A Feira do Livro, 2023.VISUAL IDENTITY

A Feira do Livro is a book fair that took place in June at Praça Charles Miller, located in front of the Pacaembu Stadium in São Paulo. This event featured prominent figures from Brazilian and international literature and hosted over 150 publishers, bookstores, and exhibitors for a span of five days, drawing a total audience of 35.000 people.

For the concept that shaped the visual identity, the starting point was a play on words. In Portuguese, Feira refers to both Fair and street market. The idea, therefore, was to invite the vegetable market to the Book Fair, merging these two universes with their own distinct graphic codes. The shaped–graphic–elements evoke the pages of books. The vegetable market contributed its colour palette and distorted typography (inspired by the signs on vendor crates), and, of course, the vegetables themselves. A modification was made to the FK Screamer typeface, giving it a louder, more vibrant feel, reminiscent of street vendors calling out to sell their produce. This visual identity celebrates the encounter of these two universes.

GRAPHIC DESIGN
Marina Dahmer and Bruno Abatti

CURATORSHIP
Paulo Werneck

ARCHITECTURE
Alvaro Razuk Arquitetura

PRODUCTION
Mariana Shiraiwa

PHOTOGRAPHY
Gabriel Guarany, Guilherme Rocha, and Sean Vadaru